BBC SOUNDS

Brief:
How can the habits for our on demand multi-platform world influence, shape and develop BBC Sounds offering?

The Challenge

How can we push personalisation further
Apps and services collate huge amounts of personalised data to improve an individual’s experience. However, all current services, including BBC Sounds, already use things such as suggested playlists and recommended content. How can you stretch ideas like these to make them more appealing and match the needs of 16 to 35 year olds?

How to change habits
Look at gaps in the market with similar products (such as music streaming services) and think about how BBC Sounds can conquer them and use them to benefit a new audience. How might they shape a new generation’s audio rituals and habits in today’s on-demand world and with great BBC content?

fOR A PLATFORM AS BIG AS bbc sounds, the opportunities to offer something that is more personal and connects to a younger audience of 16-35 year olds was a challenge but something that require a small change. This small change can revolutionise the personal edge to BBC SOUNDS AND PROVIDE AN MASSIVE DIFFERENCE TO THE intimate EXPERIENCE bbc sounds can provide.

data and algorithms

Data gathered from services such as spotify are always moulding and shaping the users world of music. INFLUCENCING THEIR CURIOUSITY AND DISCOVERY OF NEW CONTENT AND ALLOWING THE EVER GROWING LIBRARY OF PLAYLISTS AND LIKED SONGS TO GROW. HOWEVER, I FEEL THERE IS A GAP IN THE MARKET THAT CAN BRING MORE OF A PERSONALITY TO A PLATFORM LIKE BBC SOUNDS AND UTILITISE OUR SOCIAL NEED TO SHARE.

THOSE WHO KNOW YOU BEST

After researching extensively the habits behind how we use and listen to content, I was inspired to look into how the idea of sharing has influence the content we listen to. HOW DO WE ORGANICALLY FIND CONTENT SUCH AS PODCASTS OR BRAND NEW MUSIC WE WOULD OF NEVER CONSIDERED. On countless occasions, STREAMING services have been put in place solely for sharing but were not successful. Platforms already allow you to share within the app or people take screenshots and share through messenger apps. But what if the content you share with others, can make a difference  to recommendations and the data THEY receive. Let those who know you most bring heart to the content you receive.

BBC - THE HUB FOR CONTENT

Another features that bringS a unique feel to BBC Sounds is the connectivity to BBC iPlayer. The BBC is a Hub for a large variety of content that ranges from podcast, radio, film, tv and much more. Anyone familiar with the platform of BBC Sounds would definitely be familiar with BBC iPlayer. iPlayer is a place with a influential amount of data that as a useR, can shape the content you are recommended or receive on BBC Sounds. FOR EXAMPLE, IF YOU ARE MASSIVE FAN OF KILLING EVE, YOU MAY RECIEVE CONTENT SUGGESTIONS FOCUSED AROUND CRIME PODCASTS, DARK HUMOUR, FEMINISIM ETC. THERE ARE COUNTLESS AND EXCITING PROSPECTS WHEN THE BRIDGE BETWEEN BBC SOUNDS AND OTHER PLATFORM UNDER THE BBC ARE BROUGHT TOGETHER. BBC SOUNDS STARTS TO BECOME MORE THAN JUST A PLATFORM TO STREAM CONTENT BUT A STREAMLINED SERVICE THAT IS JUST AS UNIQUE AS YOU ARE.  

SOCIAL HUB

WHEN THINKING ABOUT THE WIREFRAMES FOR THE APP I WANTED THE APP TO FEEL LIKE A BLANK CANVAS. bbc sounds is a place filled to the brim with content of such a large variety AND i wanted the content to sit comfortably. I WANTED THE CONTENT TO FEEL LIKE A FEED OF INFORMATION THAT IS GROWING AND DEVELOPING AS YOU USE IT. I ALSO WANTED TO INCORPORATE THE SOCIAL SIDE OF THE APP IN A SUBTLE WAY THAT DIDN’T FEEL TOO INVASIVE, AS THE MAGIC OF THE APP WAS IN THE BEHIND THE SCENES OF HOW YOU ORGANICALLY USE AND LISTEN TO CONTENT. THE APP SHOULD BE INTUITIVE AND BE A NICE TOUCH POINT AND BASE TO LISTEN TO THE CONTENT YOU LOVE