HM Treasury

“We’re Open”
Re opening the Economy Campaign PITCH

DESIGNER - JAVANA BOOTHE

Aims:
• Encourage people to feel safe to shop, go to restaurants, see friends and visit the pub
• Get people to support businesses.
• Encourage businesses to reopen safely.

The ‘We’re Open’ campaign aims to be a voice of clarity and reassurance as the economy re-opens. A campaign to show the public that the country is back up and running, while displaying the open and approachable nature of HM Treasury. It’s crucial that this campaign is able to provide assurance not just for the public, but also to the many businesses up and down the country, opening their doors for the first time since lockdown. As people are finally reuniting with loved ones in restaurants, pubs, and cafés, HM Treasury will guide this transition to ensure it is as safe as possible and both the public and businesses feel supported. 

SOCIAL MEDIA POSTS EXAMPLE

#WE’RE OPEN
‘We’re Open’ will ensure that HM Treasury is the primary voice of guidance for the public, while allowing businesses to communicate with their customers regarding new safety measures put in place. For example, the hashtag #WereOpen will both provide the public with a space for information, and businesses with a space for advertising. This means the economy will start to flourish again, and the public will be equipped with the knowledge to ensure it happens safely. This connectivity is represented in the imagery and design of the campaign. Using images of people relays an instinctive feeling of relatability, while the colour palette is calming in its strength and boldness. The striking colour scheme will make sure the campaign stands out on the timeline of Facebook or Instagram, carrying a confident and official tone.